Product Leadership and Web Strategy
Four years leading Product Design at S-5!
An inside look at how I scaled S-5!’s product ecosystem—unifying complex engineering constraints into intuitive B2B software that accelerated shipping speed and user adoption.
Role
Sr. Product Designer
Duration
4 Years
Core Products
8
Focus
Enterprise
Solar Calculator
+52 %
Usage lift on the redesigned rules-driven calc tool — and a measurable drop in support tickets.
Distributor Portal
-60 %
Onboarding time cut for new partners through clearer permissions and access flows.
Scope
9 X
Products shipped under a single design vocabulary — calculator, portal, API, university.
01- How I Worked
I owned Product Strategy across Eight
interconnected products — partnering with engineering and leadership to turn ambiguous requirements into clear, usable systems.
i.
Translate Complexity
Engineering teams shipped specs full of edge cases. My job was turning rules-driven logic into interfaces a contractor could trust in under 30 seconds.
ii.
Scale a system
Four products, one design vocabulary. I built the patterns that made calculator, portal, API, and university feel like a family — not a kit of parts.
iii.
Earn the trust
B2B users don't tolerate ambiguity. Every flow was pressure-tested against real partner workflows, support data, and the cost of a wrong click.
02 - Selected Work
Four Products. One design Language
Each card opens a short walkthrough video. Tags indicate where deeper process artifacts are available.
Product Design & Strategy
2025
Launched
Product Design & Strategy
2023
Product Design & Strategy
2024
Launched
Product Design & Strategy
2022
03- Behind the Screens
The artifacts that shaped the work.
Selected research and design artifacts from across these projects — affinity diagrams that clustered user pain, personas that anchored decisions, and flows that mapped the system.
i.
Affinity Digrams
Engineering teams shipped specs full of edge cases. My job was turning rules-driven logic into interfaces a contractor could trust in under 30 seconds.
ii.
Personas
Four products, one design vocabulary. I built the patterns that made calculator, portal, API, and university feel like a family — not a kit of parts.
iii.
User Flows
B2B users don't tolerate ambiguity. Every flow was pressure-tested against real partner workflows, support data, and the cost of a wrong click.
See full process